I work with people standing right before a decision.
Not at the beginning, and not when it’s already too late.
Exactly in the middle. where clarity is critical.
What I Do
Strategic Branding
Building Identity and Message
Rooted in who you truly are.
Not slogans, not trends, but a clear language you can stand behind for the long run.
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Clarity for Decision-Making
Helping people navigate business and personal crossroads.
When options multiply,
noise grows, and pressure mounts to decide quickly,
we pause, bring clarity, and choose the right path.
Presence and Leadership
Sharpening voice, presence,
and positioning
For people at the front
of the stage
Or those quietly
driving things behind it.
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I don’t work with everyone.
Only with those willing to look directly at their situation and take full responsibility for their next choice.
About Me & My Approach
Shlomi Cohen
I specialize in branding, strategic thinking, and guiding people through deep decision-making processes, with over two decades of experience.
My work was born in the field, from real, hands-on engagement.
Over the years, I’ve supported artists, entrepreneurs, and business leaders through branding, growth, and pivotal decision-making at critical moments.
With time, I realized the real challenge isn’t a lack of ideas or ability, but overload:
Too many options, external noise, and pressure to act before the path is truly clear.
Today, my work is about creating clarity:
Choosing one right step and building a stable, focused strategy around it.
I work eye to eye, with no slogans and no empty promises -
Just sharp thinking, honest dialogue, and a process that leads to clear decisions.
I didn’t arrive here through theory, but through long-standing experience:
Successes, mistakes, complex processes, and ongoing learning about what actually works.
Over time, I came to understand one simple truth:
Most people don’t get stuck due to a lack of ability. but due to a lack of clarity.
My Way
"Nahir" in Aramaic means clear, bright. A state where things appear as they truly are, without noise.
From this came a deep realization: in a world full of pressure and overload, clarity is a strategic advantage.
Not more ideas. Not more directions. Just precision that enables meaningful movement.
True branding doesn’t start with a logo or end with a message.
It begins with a clear identity and continues with the ability to see reality as it is.
Our work is a space for clarity, reflection, and decisive action.
Before a move. Before a decision. Before the leap.
Nahir is an independent, personal, and focused venture operating within Hoshen Media Group.
Hoshen is the professional foundation where years of experience, depth, and execution have been built.
This is where the clarity happens: working not with quantity, but with precision
and giving the chosen process the conditions it needs to move forward wisely.
My approach is grounded in one clear principle:
Clarity must come before action.
The process includes:
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Distinguishing noise from essence
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Clarifying identity and direction
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Sharpening the message and defining a core decision
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Building a practical, actionable path
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Moving forward with clarity
This is not a process of quantity.
It’s a practice of precision.
My Way
Call Me
If you’ve reached a point where you need clarity before your next move, we can start with a short conversation.
We’ll map out where you stand, what’s holding you back, and what the right next step should be.
